Tata to go on show at National 4x4 Show Melbourne
While not a new name in this country, Tata will have a new presence in Australia from later this year, thanks to a recent joint venture confirmed in July between the Indian manufacturer and independent distributor, Fusion Automotive.
India's largest automotive manufacturer and the world's fourth largest truck and bus manufacturer will be introducing light commercial vehicles in both 4×2 and 4×4 models into the local automotive market through iFusion Automotive.
The Melbourne 4x4 & Outdoors Show will mark the first Australian appearance of the new Tata range in Australia.
"We are thrilled that Fusion Automotive has selected our event as the venue to premiere the Tata Motors range of vehicles in Australia," said Paul Morgan, Event Manager, National 4×4 & Outdoors Show and Fishing & Boating Expo.
Tata Motors will be on display in the Automotive Pavilion and visitors to the Show will be able to experience what its vehicles are capable of with Test Rides available in the event's 'Action Arena'.
"Fusion Automotive is proud to be appointed the exclusive Australian distributor for Tata Motors and is excited to be offering attendees at the National 4×4, Outdoors, Fishing & Boating Expo the first public showing of an exciting new 4×4 concept vehicle, as well as a preview of our new light commercial vehicle due to go on sale launch in Australia in late 2013," said Darren Bowler, Managing Director, Fusion Automotive.
"The Expo has been selected as a platform to preview the Tata Motors products because of the Tata brand's unique position of value, safety and strength, which we feel will resonate with passionate consumers with a love of the outdoors who will be attending the show."
Joining Tata Motors in the Automotive Pavilion will be leading 4WD manufacturers of Holden, Suzuki, Nissan and Isuzu UTE Australia, as well as an additional vehicle display in the Fishing Pavilion of the 2014 Jeep Grand Cherokee, Jeep Wrangler and Patriot.
For further information and to purchase tickets for the 2013 National 4×4 & Outdoors Show and Fishing & Boating Expo at the Melbourne Showgrounds from August 23-25, please go to www.4x4show.com.au or www.fishingshow.com.au.
