Mahindra reveals new brand identity
Although they’ve had a presence in Australia for close to two decades, Mahindra are set to increase their presence here, with a focus on urban markets. The ramp-up will see the dealer network significantly expanded and new models released, but the first step in the process is the unveiling of a new brand identity, which took place in April.
On the eve of the all-new Scorpio four-wheel drive SUV’s arrival in Australia, Mahindra (officially Mahindra & Mahindra Ltd) unveiled the new logo, nicknamed ‘twin peaks’ that will be applied not only to future vehicles, but also future corporate identity, dealership signage, advertising and messaging.
According to Mahindra, the stylised ‘M’ logo symbolises the company's commitment to exploring new horizons and pushing boundaries, as well as reflecting their focus on innovation, quality, and reliability.
It will act as a visual identifier for Mahindra SUVs and 4x4s in two key ways: incorporated as part of the corporate identity at dealerships across Australia; and affixed to the new range of vehicles.
The first Mahindra vehicle to wear the new logo will be the Scorpio, a six-seater SUV powered by a 2.2-litre turbodiesel engine with a six-speed automatic transmission, dual-range four-wheel drive and multiple driving modes. Two grades – Z8 and Z8L – will be available, with introductory pricing starting at $41,990 drive away.
Order books for the all-new Scorpio opened in late April, with test drives available at time of writing.
For more details, look for the new ‘twin peaks’ logo at your nearest Mahindra dealer. To find your nearest dealer, go to: mahindra.com.au
