Chevy Silverado sports truck launch event

Holdsworth, who drives his own Silverado on the road when not racing a Gary Rogers Motorsport Holden Commodore V8 Supercar, will be available from 10am to midday to meet fans and show them around the toughest ute for sale in Australia.

Melbourne Performax, part of the Harrison Motoring Group, is located at 143-147 High Street, Melton, adjacent to the family-owned company's Melton Toyota dealership.

Customers who purchase a Silverado between Saturday and Saturday-week will receive free side-steps, trailer hitch, tub liner and mud flaps valued at more than $3000.

Silverados are imported and re-engineered for Australian Design Rule compliance by Australia's leading independent American vehicle importer, Performax International.

The Silverado will be the focus of Melbourne Performax activity, given its suitability for a wide range of uses from recreation to heavy-duty towing and industries such as construction, farming and mining.

However, Dealer Principal Grant Harrison and his team also will be able to assist motorists keen to buy other iconic American muscle machines imported by Performax, such as the Chevy Corvette and Camaro and Ford Mustang Shelby GT500.

Winner of the 2011 US Motor Trend Truck of the Year, the Silverado features a 6.6 litre Duramax turbo-diesel V8 engine pushing 296 kiloWatts through a six-speed Alison automatic gearbox and four-wheel drive.With a towing capacity of 9.8 tonnes and maximum payload of up to 3,010kg (3500HD), the Silverado is ideal for hauling heavy fifth-wheel trailers and caravans while the driver and four passengers ride in spacious comfort in a luxurious, leather-upholstered crew-cabin.